Members of the Union of Musicians and Allied Workers, who are campaigning for Spotify to raise its artist royalty rates, used the social media trend as a launchpad for their activism.
I respect it and don’t think I’ve seen something else as good at what it is,” wrote comedian Dave McNamee. “Spotify is genius at creating shareable bulls- that we all eat up. While some users shared their “Only You” results with glee, skeptics abounded. Greetings Humanoids! Did you know we have a newsletter all about AI? You can subscribe to it right here.Thanks spotify /MzwQmoEWCP- Excision June 3, 2021 In a sense, by praising you, Spotify is also commending itself. There’s also an irony in habits that are so often guided by algorithms being complimented as unique. I imagine it’s one that’s been shared by many people who are justifiably despairing about the state of the world.
I wouldn’t consider playing Marvin Gaye’s Inner City Blues (Make Me Wanna Holler) “My Unique Moment,” for instance.
But Only You’s evidence for your individuality is questionable at best. It also provides another way for Spotify to signal that its algorithms promote diverse listening, rather than homogenize popular music. The feature has a shareable format that could prove a hit on social media. Get your #OnlyYou listening story now ✨ ✨ /X7KnX45lnm There’s also an “audio birth chart” that shows the artist you’ve listened to most over the past six months, a musician you’ve recently discovered, and one that “best shows your emotional or vulnerable side.” Spotify will then create a personalized playlist for each of them. You can find a “unique audio pairing” of tracks you play back-to-back, songs you listen to at certain times of the day, and the years of musical history that you frequently stream.Īnother highlight lets you choose three artists you’d invite to your dream dinner party.
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